By Peter E. Greulich,David Kassin Fried
But today’s IBM has misplaced its tradition, its structure and its manner. without doubt a century-old company is greater than its founding phrases; yet nice leaders don't search to abolish a people’s structure, quite they search a go back to its unique intent.
This publication captures how that modify occurred—a view from underneath the dancing elephant.
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A View from Beneath the Dancing Elephant: Rediscovering IBM's Corporate Constitution by Peter E. Greulich,David Kassin Fried