New PDF release: A View from Beneath the Dancing Elephant: Rediscovering

By Peter E. Greulich,David Kassin Fried

Many IBMers see Louis V. Gerstner because the savior in their company—indeed, Gerstner sees himself that means. Who Says Elephants Can’t Dance? expresses this attitude fairly good. What Gerstner by no means discovered is that a lot of his luck got here from by accident tapping into an eighty-year-old tradition that he by no means understood. IBM’s founders, the Watsons, created this tradition within the 1910s, after which codified it within the Fifties with the construction of 3 simple ideals: appreciate, carrier and Excellence.

But today’s IBM has misplaced its tradition, its structure and its manner. without doubt a century-old company is greater than its founding phrases; yet nice leaders don't search to abolish a people’s structure, quite they search a go back to its unique intent.

This publication captures how that modify occurred—a view from underneath the dancing elephant.

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A View from Beneath the Dancing Elephant: Rediscovering IBM's Corporate Constitution by Peter E. Greulich,David Kassin Fried


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